Bringing the Outside In: Photographer, Juliet Morton and her collaboration with West Lodge Park Hotel

At Artscape, we’ve had the pleasure of working on many unique projects, and one of the most
inspiring has been our collaboration with local photographer Juliet Morton and West Lodge Park
Hotel. Juliet, commissioned by the hotel to capture the beauty of their stunning gardens,
partnered with Artscape to bespoke frame over 45 large photographs for West Lodge Park’s
guest rooms. The project theme, “bringing the outside in,” has transformed the hotel’s
bedrooms into serene reflections of the natural beauty found in the gardens. The vision remains
in place and even though a significant number of rooms have now been completed, Juliet’s work
with the hotel continues.

The Vision: Infusing Nature into Every Room

West Lodge Park Hotel’s vision is to make guests feel surrounded by the peaceful charm of their
gardens, even indoors. Their aim is not just to decorate but to create a tranquil atmosphere
echoing the elegance of their gardens. When Juliet approached us with her beautiful collection
of photographs, we saw the potential to enhance her work with frames that would harmonize
with each room's design, blending her nature-inspired pieces seamlessly into the hotel's
interiors.

Juliet’s photographs capture everything from vibrant flowers to shaded pathways and towering
trees—each a breathtaking view of West Lodge Park’s grounds, transporting viewers into the
heart of the gardens. We knew that choosing the right framing would elevate her images and
bring that intended sense of nature-inspired calm into every room.

Crafting Custom Frames for Juliet Morton’s Photography

We took a personalised approach to framing each of Juliet’s large-format photographs. Every
frame, so far, has been designed with meticulous attention to detail, carefully selected to match
the unique qualities of Juliet’s work while creating a cohesive look across the hotel. Here’s how
we approached the process:

• Material Selection: To align with the hotel's modern interior design, chrome and brass
frames were chosen, known for their sleek, sophisticated finishes. Chrome frames add a
polished, contemporary feel, while brass frames provide warmth and elegance,
complementing room fixtures and fittings. This choice not only enhances the
photographs but also creates a unified aesthetic, merging art with functional design
elements like lighting and mirrors.

• Mounting & Borders: The right mounting can greatly influence a photograph's impact.
We tailored each mount to complement the photograph’s colours and tones, using
minimal borders for simplicity or textured mounts for added depth. Each choice has
allowed Juliet’s images to resonate while amplifying their visual impact.

• Frame Style & Finish: Understated elegance was key for this project, so we opted for
soft, neutral finishes that wouldn’t compete with Juliet’s vibrant scenes. Earth-toned
frames brought warmth and life to each photograph, creating a presence that feels both
captivating and calming.

Bringing the Project to Life at West Lodge Park Hotel

As each frame has been completed, Juliet collaborates closely with the West Lodge Park team
to hang each photograph thoughtfully, considering each room’s layout and lighting. The result is
a seamless blend between the beauty of the images and the comfort of each guest room. Every
room now serves as a window into the gardens, offering guests a peaceful retreat that mirrors
the hotel’s natural surroundings.

With sweeping garden views and intricate floral close-ups, Juliet’s photographs—enhanced by
our custom frames—immerse guests in the story of West Lodge Park’s landscapes. Each room
now embodies an atmosphere of tranquillity, giving guests a lasting sense of the outdoors.

Why Custom Framing Matters

This project beautifully illustrates how custom framing can amplify the impact of art and
photography in a space. The right frame transforms a photograph from a simple image to an
immersive experience. Our collaboration with Juliet Morton and West Lodge Park Hotel allowed
us to push our creativity and expertise, bringing the outdoors indoors and making each room a
peaceful retreat.

At Artscape, we view custom framing as an art form, and we’re grateful for opportunities like this
to showcase our craftsmanship. Working with Juliet to bring West Lodge Park Hotel’s vision to
life has been a rewarding journey, and we’re proud to have helped create a memorable
experience for their guests.

Looking Forward: Transforming Spaces Through Bespoke Framing

We look forward to future collaborations with photographers, designers, and venues who share
our commitment to quality and creativity. If this project inspires you, reach out to us to explore
how bespoke framing can enhance your space and create something truly unforgettable.
If you’d like to commission Juliet for photography or experience the beauty of West Lodge Park
Hotel and its grounds firsthand, please click the links below.

www.julietmorton.com
www.westlodgepark.co.uk